DIPLOMA / PG COURSE
If you’re serious about turning knowledge into a professional career, our Diploma / Post Graduate Course is the perfect launchpad. This isn’t just about learning—it’s about growing, evolving, and preparing for the real world. Whether you’re a recent graduate, a working professional, or someone looking to switch careers, this course is designed to give you both the depth and direction you need. You’ll get hands-on training, personalized mentorship, and a recognized certification that opens doors. We don’t just teach — we prepare you for what comes next.
Course Diploma / PG Course
Why choose
Why Enroll In Diploma / PG Course
Turn your passion into a profession with our industry-focused Diploma / Post Graduate Course. This program is built to bridge the gap between learning and career, giving you real-world skills, confidence, and a recognized qualification that employers trust. Dive deep into hands-on learning, work on live projects, and get personal mentorship every step of the way. Whether you're a fresh graduate or a working professional, this course helps you build a career that’s future-ready. Perfect for students, career changers, and ambitious professionals looking to grow, upskill, and succeed with purpose.
- 100% Job Placement
- Industry Trained Experts
- paid 3 Month Internship
Modules
The modules listed below are those currently intended for delivery in the current academic intake of this course. These may be subject to change in future years as the University regularly revises.
1. Introduction to E-commerce
- What is E-commerce?
- Types of E-commerce Models (B2B,
B2C, D2C, etc.) - Trends & Future of Online
- Shopping
2. Choosing the Right E-commerce
Business
- ModelDropshipping, Private Label, Print
on Demand, Wholesale - Marketplace vs Own Store
3. Product Research & Selection
- Identifying Profitable Niches
- Tools for Product Research (Google
Trends, Amazon, Flipkart, etc.) - Supplier Sourcing (Alibaba,
IndiaMart, etc.)
4. E-commerce Store Setup
- Domain & Hosting Basics
- Shopify, WooCommerce, Wix –
Which Platform to Choose? - Step-by-step Store Building
5. Product Listing & Optimization
- Product Titles, Descriptions, Tags
- High-Converting Product Pages
- Pricing Strategy & Discounts
6. Payment Gateway & Logistics
Setup
- Razorpay, Cashfree, PayPal
Integration - Shipping Partners (Shiprocket,
Delhivery, etc.) - Return & Refund Policy
7. E-commerce SEO
- On-Page SEO for Product Pages
- Technical SEO & Sitemap
- Schema for E-commerce
8. Facebook & Instagram Ads
for E-commerce
- Creating Winning Ad Creatives
- Product Catalog Ads &
Retargeting - Sales Funnel Strategy for Ecommerce
9. Google Shopping & Performance
Max Ads
- Setting up Merchant Center
- Product Feed Optimization
- Smart Shopping & Performance
Max Campaigns
10. Email Marketing & WhatsApp
Automation
- Abandoned Cart Recovery
- Broadcast & Automated
Campaigns - Integration with Tools (Mailchimp,
Klaviyo, Interakt)
11. Conversion Rate Optimization
(CRO)
- A/B Testing Strategies
- Heatmaps & User Behavior Tools(Hotjar, Lucky Orange)
- Trust Building & Customer Reviews
12. Customer Retention & Loyalty
- Post-Purchase Experience
- Loyalty Programs & Repeat
Purchases - Customer Support Tools
13. Analytics & Reporting
- Google Analytics 4 for E-commerce
- Sales Funnel Tracking
- Store Performance KPIs
t, Ads)
14. Marketplace Selling (Amazon,
Flipkart Basics)
- Listing Products on Marketplaces
- Understanding Fees & Policies
- Hybrid Selling Strategy
15. Legal & Compliance
- GST, Invoicing & Business Registration
- Terms & Conditions, Privacy Policy
- Consumer Rights & E-commerce Laws
16. Scaling & Automation
- Outsourcing Operations
- Inventory & CRM Tools
- Using AI in E-commerce (Chatbots, Content)
1. Introduction to SEO
- What is SEO & why it matters?
- Difference between SEO, SEM & SMO
- How search engines work (Crawling,
Indexing, Ranking) - Types of SEO: On-Page, Off-Page,
Technical, Local
2. Keyword Research
- Understanding search intent
- Short-tail vs Long-tail keywords
- Tools: Google Keyword Planner,
Ubersuggest, SEMrush, Ahrefs - Competitor keyword analysis
3. On-Page SEO
- Optimizing title tags, meta descriptions,
headings - Keyword placement & density
- Internal linking strategies
- Image optimization & Alt tags
- URL structure, schema markup
4. Technical SEO
- Website architecture & crawlability
- Mobile-friendly design
Core Web Vitals & Page Speed
Optimization - XML Sitemaps & Robots.txt
- Canonical tags & duplicate content issues
5. Off-Page SEO
- Backlink building strategies
- Guest posting, blog commenting,
directory submission - Social bookmarking & forum posting
- DoFollow vs NoFollow backlinks
- Local citations
6. Local SEO
- Google Business Profile optimization
- Local keywords & map pack rankings
- Reviews & ratings strategies
- NAP consistency (Name, Address, Phone)
7. Content Strategy for SEO
- Creating SEO-friendly content
- Content calendar planning
- Evergreen vs trending content
- Blog SEO & readability improvement
8. SEO Tools & Competitor Analysis
- Using Google Search Console & Google
Analytics - SEMrush, Ahrefs, Ubersuggest overview
- Spy on competitor traffic, backlinks &
ranking keywords - Site audit reports
9. Mobile & Voice Search Optimization
- Mobile SEO best practices
- Optimizing for voice queries
- Structured data for voice search
10. E-commerce SEO
- Product page optimization
- Category SEO
- Structured data for products
- Handling out-of-stock & duplicate pages
11. YouTube & Video SEO
- Video keyword research
- Optimizing title, description & tags
- CTR optimization with thumbnails
- Ranking in YouTube & Google video results
12. Google Algorithm Updates
- Core updates, Panda, Penguin, Helpful
Content update - How to recover from penalties
- Keeping your site future-proof
13. SEO Reporting & Analytics
- Tracking rankings & traffic
- Setting SEO KPIs
- Creating monthly SEO reports
14. Freelancing & Job Preparation
- How to get SEO clients
- Creating an SEO proposal
- Resume building & interview questions
- Freelance platforms: Upwork, Fiverr,
Freelancer
1. Introduction to Performance Marketing
- What is performance marketing?
- Difference between brand vs performance
marketing - KPIs: CPL, CPA, ROAS, CTR, CPC, LTV
2. Marketing Funnel & Buyer Journey
- Awareness, Consideration, Conversion,
Retention - Full-funnel ad strategy
- Mapping content to funnel stages
3. Landing Page Optimization
- Elements of high-converting landing
pages - A/B testing techniques
- Tools: Unbounce, Leadpages, Swipe Pages
4. Facebook & Instagram Ads Mastery
- Meta Ads Manager deep dive
- Campaign objectives & structure
- Audience targeting, custom & lookalike
audiences - Creative strategy: Image, Video, Carousel
Ads - Pixel setup, events, and conversion
tracking
5. Google Ads (Search, Display, YouTube &
Performance Max)
- Google Ads account setup & structure
- Search campaigns: keywords, match
types, ad copy - Display Ads & YouTube Ads basics
- Performance Max campaign strategy
- Conversion tracking with Google Tag
Manager
6. Conversion Rate Optimization (CRO)
- Reducing bounce rate & increasing
conversions - User behavior tools: Hotjar, Microsoft
Clarity - Funnel analysis & optimization tactics
7. Retargeting & Remarketing Campaigns
- Facebook & Google retargeting strategy
- Dynamic product ads for e-commerce
- Cross-platform remarketing best practices
8. Budgeting, Bidding & Scaling
- Manual vs automated bidding strategies
- Scaling winning campaigns
- Media buying strategy & cost control
9. Analytics & Performance Tracking
- UTM parameters & campaign tracking
- GA4 & Meta Analytics
- ROI/ROAS calculation & performance
dashboards
10. E-commerce Performance Campaigns
- Catalog setup & product feed optimization
- Sales funnel for online stores
- Google Merchant Center + Meta Commerce
Manager
11. Lead Generation Strategy
- Lead forms vs landing pages
- CRM integration (Zoho, HubSpot,
Webhooks) - Nurturing leads via email & WhatsApp
automation
12. Affiliate & Influencer Performance Campaigns
- Running performance-based affiliate
campaigns - Using influencers for conversion-driven
promotions - Tracking influencer ROI
13. AI Tools in Performance Marketing
- Creative automation tools (AdCreative.ai,
Copy.ai) - Predictive audience tools
- Campaign optimization with AI insights
14. Campaign Audit & Reporting
- Auditing existing campaigns for
improvement - Creating performance reports for
clients or managers - Identifying leakages & optimization
recommendations
15. Freelancing & Career Guidance
- Building a performance marketer
portfolio - How to pitch clients & pricing
strategies - Interview questions & freelancing
platforms
Instructor
Meet Our Teaching Staff
Finest Diploma / PG Course in Jaipur
Launch or upgrade your career with Jaipur’s top-rated Diploma / Post Graduate Course. This comprehensive program is designed to equip you with real-world skills, professional knowledge, and the confidence to succeed in today’s competitive job market. Learn through hands-on projects, expert-led sessions, and career-oriented training. From core concepts to advanced techniques, this course ensures you graduate job-ready, with a certificate that speaks for your capabilities. Ideal for fresh graduates, career changers, and working professionals looking to upskill and grow with purpose.
Careers
Placement Support & Career Outcomes
We go beyond just certifications. At DGR Academy, our focus is helping you get placed in top digital roles or build a strong freelance career. From soft-skill training to 1:1 resume reviews, you’ll graduate job-ready with real brand experience and confidence.
- 100% Placement Assistance + Interview Practice
- Freelancing & Consulting Challenge (win client projects)
- Soft-Skill Mastery: Resume, Pitch, LinkedIn Optimization
- Highest Package Offered: ₹12 LPA
What Makes This Course Stand Out ?
Get hands-on experience, expert guidance, and the latest tools to master platforms like Instagram, Facebook, and LinkedIn. Everything you need to grow your career in social media—fast.
Life Time Mentorship Card
Get lifetime expert support, career guidance, and access to mentorship — anytime you need it.
Daily Accessible Live Class
Join live sessions every day and stay connected with mentors for daily learning, doubt-solving, and real-time guidance.
Free SSPD Program
Boost your confidence, communication, and professional skills with our free program designed to enhance your career growth and workplace success.
Live Project Work
Work on real client projects to gain hands-on experience and practical skills that prepare you for real-world challenges.
Become a PPC & Google Ads Expert
Master the Art of Paid Advertising
Turn your clicks into conversions! Whether you’re aiming to manage high-ROI ad campaigns, master keyword targeting, or drive business growth through paid traffic, this course gives you everything you need to excel in Google Ads and PPC marketing.
Learn proven strategies, work on real ad campaigns, and start building a profitable digital advertising career today.
Ready to Apply?
Applying for Placements
You can apply for numerous opportunities via an open and free-to-all process. Placement providers use their own recruitment and selection procedures.
