360 Degree Social Media Optimization Course In Jaipur
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Course Key Information
Why choose
Why Enroll In Social Media Optimization (SMO) Course
Enhance your brand’s online presence with the Social Media Optimization (SMO) Course. Learn how to optimize profiles, boost engagement, and grow your audience across platforms like Facebook, Instagram, Twitter, and LinkedIn. Ideal for marketers, entrepreneurs, and content creators looking to increase visibility and drive traffic through social media.
- 100% Job Placement
- Industry Trained Experts
- Free 6 Month Certified Internship
- 5.9 LPA Average CTC
Modules
The modules listed below are those currently intended for delivery in the current academic intake of this course. These may be subject to change in future years as the University regularly revises.
- What is SMO and how it's different from SMM
- Why optimization is crucial for organic growth
- Overview of major platforms: Facebook, Instagram, LinkedIn, YouTube, Pinterest, X (Twitter)
- Social algorithms and user behavior analysis
- Role of SMO in building digital credibility
- Creating optimized business profiles across platforms
- Profile image, cover, bio, CTA, and contact information optimization
- Platform-specific formatting for bios and links
- Username and handle consistency across the internet
- Verified badge strategies and local visibility
- Content calendar creation and scheduling logic
- Optimal posting times for reach and engagement
- Content mix strategy: 70-20-10 rule (value, promotion, interaction)
- Repurposing and resizing content for different platforms
- Hashtag research, curation, and grouping by intent
Instagram Optimization
- Story highlights, bio links, grid aesthetics
- Reel timing, cover design, tagging strategy
Facebook Optimization
- Business page setup, about section, CTA buttons
- Post boosting and pinned post strategy
LinkedIn Optimization
- Personal vs company pages: positioning and engagement
- Hashtag optimization, document posts, native videos
YouTube Optimization
- Playlists, channel SEO, thumbnails, end screens
Pinterest & X (Twitter)
- Pin board strategy, keyword placement, tweet threading
- Visual hierarchy and post structure
- Thumbnail optimization and image SEO
- Ideal image and video dimensions for all platforms
- Color psychology and branding consistency
- Carousel formatting and swipe-to-save strategy
- Call-to-action strategies in captions and stories
- Community building through comments, polls, and DMs
- Polls, quizzes, and sticker optimization on Stories
- Tagging, geo-tagging, and shoutouts
- Managing and moderating replies for brand trust
- Niche-based hashtag strategy development
- Hashtag stacking methods (broad to specific)
- Optimizing for search on Instagram, Facebook, LinkedIn, and YouTube
- Using platform-native search tools for keyword research
- Crafting searchable captions and alt texts
- Content scheduling and cross-posting automation
- Chatbots for lead collection and engagement
- Using AI for caption generation and idea prompts
- Bulk content creation workflows
- Analytics automation and reporting dashboards
- Interpreting insights: reach, saves, shares, impressions
- A/B testing creatives and caption frameworks
- Understanding platform analytics dashboards
- Creating optimization loops for continual growth
- Reporting strategies for clients or management
- Set up and optimize 3+ real business/social profiles
- Plan and publish a 10-day optimized content campaign
- Conduct competitor audit and platform analysis
- Deliver a professional SMO audit and growth proposal
- Building your SMO portfolio and online presence
- How to price, pitch, and deliver optimization services
- Client onboarding, workflow, and reporting setup
- Freelancing vs job career paths
- Creating a standout LinkedIn and Fiverr profile
Instructor
Meet Our Teaching Staff
Finest Social Media Optimization Course in Jaipur:
Become a Certified Social Media Optimization Expert
Elevate your brand’s online presence with Jaipur’s leading Social Media Optimization (SMO) Course. Learn how to optimize your social media profiles, create engaging content, grow your audience, and drive traffic through platforms like Facebook, Instagram, LinkedIn, and Twitter. Gain hands-on experience with real strategies and tools to boost engagement and increase conversions. Perfect for marketers, content creators, and business owners looking to master social media and become certified SMO experts.
Careers
Placement Support & Career Outcomes
We go beyond just certifications. At DGR Academy, our focus is helping you get placed in top digital roles or build a strong freelance career. From soft-skill training to 1:1 resume reviews, you’ll graduate job-ready with real brand experience and confidence.
- 100% Placement Assistance + Interview Practice
- Freelancing & Consulting Challenge (win client projects)
- Soft-Skill Mastery: Resume, Pitch, LinkedIn Optimization
- Highest Package Offered: ₹12 LPA
What Makes This Course Stand Out ?
Get hands-on experience, expert guidance, and the latest tools to master platforms like Instagram, Facebook, and LinkedIn. Everything you need to grow your career in social media—fast.
Life Time Mentorship Card
Get lifetime expert support, career guidance, and access to mentorship — anytime you need it.
Daily Accessible Live Class
Join live sessions every day and stay connected with mentors for daily learning, doubt-solving, and real-time guidance.
Free SSPD Program
Boost your confidence, communication, and professional skills with our free program designed to enhance your career growth and workplace success.
Live Project Work
Work on real client projects to gain hands-on experience and practical skills that prepare you for real-world challenges.
Become a Social Media Optimization Expert
Master the Art of Profile & Content Growth
Turn your social presence into real impact! Whether you're aiming to optimize brand pages, boost engagement, or drive traffic through strategic content, this course will teach you everything you need to excel in Social Media Optimization (SMO).
Learn platform-specific strategies, work on real accounts, and start building your visibility and career in digital marketing today.
Ready to Apply?
Applying for Placements
You can apply for numerous opportunities via an open and free-to-all process. Placement providers use their own recruitment and selection procedures.
